
The 2017 Fyre Pageant turned a punchline after defrauding its attendees and simply usually being a whole catastrophe.
The concept for the music pageant within the Bahamas got here to entrepreneur Billy McFarland, who wished to advertise his Fyre app, which helped customers ebook music expertise. McFarland partnered with Ja Rule to create the occasion. The duo determined to get the phrase out through social media by paying celebrities and influencers — together with Kendall Jenner, Bella Hadid, Hailey Bieber (née Baldwin) and Emily Ratajkowski — to advertise the live performance.
Nonetheless, throughout the April 2017 weekend, concertgoers didn’t get the luxurious expertise they had been promised on the island of Nice Exuma. As a substitute, the terribly poorly deliberate occasion had nonstop issues associated to safety, meals availability, lodging, medical companies and artist relations. It was so unhealthy that the occasion needed to be canceled, and plenty of attendees had been actually left stranded on the distant a part of the island.
Each McFarland and Ja Rule had been sued for $100 million in a class-action lawsuit introduced by attendees in Might 2017. The next month, McFarland was arrested by federal brokers and charged with wire fraud.
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