Following Barbie’s explosive field workplace success, Mattel is able to make its iconic toys a part of a cinematic universe.
American Woman, Polly Pocket and the Magic 8 Ball all have movies within the works — however Mattel’s Scorching Wheels adaptation, which can be directed by J.J. Abrams and produced by Dangerous Robotic Productions alongside Warner Bros., often is the first to hit the large display screen.
In July 2023, Robbie Brenner, head of Mattel Movies, informed Selection that the motion flick — which is about to be launched in July 2025 — could have “actual characters that you could relate to, which might be three-dimensional, which have emotional journeys.”
She continued: “Take a look at any J.J. Abrams film. All of his motion pictures have an unbelievable story and unbelievable characters. That was one thing that was vital to him — to make a film that’s not simply going to be enjoyable and thrilling, however that has actual emotion and actual stakes to it.”
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