Fun for all ages Us Weekly and SWARM partnered on a memorable experience at Racing Fan Fest 2022 — which kicked off with kid-approved activities for all attendees.
The Kid Zone, which was presented in collaboration with diverse product line Gryph & IvyRose, included a tire swing, bungee trampoline, race maze and a pedal cart racetrack. The destination was a must-see for rock climbing, race car photo ops and an arcade area. There were also many other activities for children and adults.
The Miami race week event was held from May 5 through May 8. Fans were able to see the world champion team Oracle Red Bull Racing and Scuderia AlfaTauri at the event.
Red Bull Fan Zone featured official merchandise and photo ops featuring Formula 1 cars. The store had a variety of lifestyle gear, including hats and polos, as well as shirts and polos. Attendees were also able to take the Red Bull pit stop challenge — which tests whether they have what it takes to be an F1 crew member.
The AT&T VR Racing Simulators unveiled six virtual reality simulators in two areas, which allowed audience members to feel as if they were part of the excursion. The experience let people compete with friends and family in a Formula 1 race with a fully equipped driver’s seat and a VR headset.
The event, which lasted four days, featured a custom-built entertainment forum with performances by DJ Alesso. Later, attendees were treated to a variety of food and drink options at Wynwood Marketplace. The Pink Paloma served tacos and quesadillas as well as its Milagro Tequila cocktails. Disco Pizza, a new addition to the scene, was the preferred choice for pizza lovers. Santo Vino also offered wine and a full-service bar.
The Wynwood Marketplace hosted a pop-up at Nebula, Manhattan’s nightclub. The nightclub was created by Richie RomeroLocal DJs and well-known celebrities wrapped up the event with well-curated music celebrations.
Racing Fan Fest will return next year to Miami and will have a stop at Austin, Texas, in the fall.