New yr, new gig! Emma Chamberlain is kicking off 2023 with a coveted magnificence position — as the most recent international ambassador for Lancôme.
Touted as “the American Gen-Zer, style icon and lady of the 21st century” in a press launch by the famed French magnificence home, the 21-year-old content material creator — who boasts 30 million social media followers — brings her distinctive freshness and constructive perspective to the model, starring in a four-part internet sequence on the Lancôme YouTube channel referred to as How Do You Say French in Magnificence. The primary episode went stay immediately. Watch the platinum stunner roam unattended round Lancôme’s NYC workplaces!
The candid sequence explores the world of skincare and make-up whereas weaving in Chamberlain’s unfiltered persona and tackle tradition. Watch as she unapologetically — and hilariously —takes on the notion of French Lady magnificence with wit and knowledge!
Certainly, the YouTube star has landed a contract with no compromises. “I’ve at all times had my very own notion of magnificence and didn’t mission myself throughout the magnificence trade due to the duality that I present, mixing consolation, with being properly put collectively,” she says. “Therefore why, when Lancôme got here to me, I felt so honored and excited that the model understood and appreciated who I’m.”
Her modernity and edge is strictly what the model is banking on as they carry Chamberlain on board. Of the star, Lancôme Worldwide President Francoise Lehmann says: “Apart from reaching a lot at such an early age, Emma is adored by a era for the views that she shares. We will solely recognize her humor, and the genuine tone used to debate significant matters.”
As a voice of Gen-Z, the mannequin has lengthy stored it actual because the web’s BFF. She began her YouTube channel at age 16, then gained an enormous variety of followers in an astonishingly quick time as a result of her candid method. Because the host of her personal podcast, Something Goes with Emma Chamberlain, she’s acquired the Folks’s Selection award for Pop Podcast. She’s additionally landed on the Forbes’ 30 Below 30 — Social Media checklist in 2021.
Chamberlain joins a roster of A-list celebrities as faces of the storied French magnificence model, together with Zendaya, Lily Collins, Julia Roberts, Amanda Seyfried and Lupita Nyong’o.