Kim Kardashian has been appointed the first-ever Chief Tasting Consultant for Beyond Meat, a plant based meat brand. Beyond Meat/Mega
Beyond Meat … or beyond belief? Kim Kardashian fans aren’t convinced she’s actually consuming the food in her ad for the plant-based brand Beyond Meat — despite saying she’s the company’s new Chief Taste Consultant.
“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset: My taste,” the KardashiansThe commercial, which she shared via Instagram Tuesday, May 24, features 41-year-old star. The Skims founder is presented with a Beyond Meat hamburger on a silver platter. Kardashian can be seen chewing the burger while her eyes are closed and twirling her head in delight. But one half of the burger remains in her hand.
“This plant-based meat is not only amazing delicious, but it’s better for you and better for the planet,” the Hulu personality continues, holding up several plant-based meat products near her mouth and on her fork while chewing.
“So good,” she declares, as more footage is shown of her chewing and holding what appears to be a faux-chicken finger or fish stick that was bitten into. After coating the item with sauce, she quickly turns her head and refuses to let the chef take her plate.
Although Kardashian appears to be eating all of the Beyond Meat products in the spot, some fans have doubts.
“It’s so inauthentic it hurts.. 😭😂,” one commenter replied on the California native’s post, while another pointed out, “The hamburger wasn’t bitten.”
A third social media user claimed, “You didn’t even eat the food 😂😂😂😂,” and another follower joked, “This is beyoooond meat, so good you don’t even have to eat it. 🙄.”
Others compared the video with Kendall Jenner’s April 2017 Pepsi commercial, which was pulled after facing intense backlash.
The controversial ad — which dropped amid Black Lives Matter protests and ongoing racial injustice in the U.S. — featured the model, 26, ending a multiracial protest solely by handing a police officer a can of the soda.
“What a disrespectful ad. People are being arrested and dying fighting for justice,” one user tweeted at the time. “You solve it with Pepsi. Heinous.”
The company quickly took down the ad and acknowledged in a statement that they “clearly … missed the mark” and “did not intend to make light of any serious issue.” Pepsi also apologized to Jenner for “putting [her] in this position.”
For her part, the founder of 818 tequila later addressed the issue on an episodeKeeping up with the Kardashians, during which Kim claimed that her younger sister’s team initially didn’t want her to speak out amid the scandal.
“I feel really bad that anyone was ever offended,” Jenner told the SelfishAuthor at the time. “I feel really bad that this was taken such a wrong way and I genuinely feel like [s—t].”
