Dairy Queen Manager Creates Big Stir After Posting ‘Politically Incorrect’ Sign

September 11, 2017Sep 11, 2017

A Dairy Queen owner is sparking a blizzard of comments after sticking a self-proclaimed “politically incorrect’ sign on the front of his restaurant. And some people are trying to get him into hot water.

Kevin Scheunemann is the owner of a Dairy Queen franchise in Kewaskum, Wisconsin, according to the Associated Press. In the midst of our nation’s current debate over free speech, Scheunemann felt the need to post the sign on his restaurant in the small town of 4,000 about 40 miles northwest of Milwaukee.

The sign reads: “Notice: This restaurant is politically incorrect. We have been known to say ‘Merry Christmas,’ ‘Happy Easter,’ ‘God Bless America.’ We salute and honor the flag; give thanks to our troops, police officers, and firefighters; give thanks for the USA and give free sundaes to veterans on Veterans Day. If this offends you, you are welcome to contact the owner at kewaskumdq@gmail.com and arrange a designated ‘snowflake safe space’ a minimum of 24 hours in advance. In God we trust, Kewaskum DQ.”

A customer posted a photo the sign and blasted Scheunemann’s decision to display it. In a post they have now removed from public view, they said they felt that it was an inappropriate sign for an independent owner of a Dairy Queen to post and said it was highly insensitive for Scheunemann to make fun of safe spaces. They defined "safe spaces" as places for abused children to be sheltered rather than mentioning the more common vernacular, which instead defines "safe spaces" as places on college campuses for young liberals to go in order to be shielded from opposing views. 

Another Facebook commenter, Chris Cervantez, asked, "Why do businesses have to do stuff like this?! I agree with freedom of speech and freedom of religion. I’m not offended by the sign, but I don’t think it was business appropriate. The part about arranging a 'snowflake safe space' could have been left off.

Some Facebook users agreed with them.

Kurt Kemmerer wrote, “The sign is ridiculous and only shows the owner to be rather lame. Why would any company want to be associated with it?”

Rocky Smith added, “Pretty pathetic Dairy Queen allows their franchises to put up such signage. I guess these ‘rules’ apply to employees as well, which would be a clear violation of equal opportunity employment.”

Jason Petroze stereotyped an entire region of America with his reply, saying, “The Midwest is not known for its intelligence.”

But others were not upset with the sign.

“That sign makes me crave a blizzard,” wrote Mark Aderman.

“You're ridiculous if you think this is tasteless. I’m glad this owner did what he did,” Cody Gillespie added.

“Merry Christmas,” Donald Parker replied.

What do you think about the owner putting up this sign? In other fast food news, a Chick-fil-A location is making an unprecedented Christian move by opening their doors on Sunday for one special reason.

Next: Chick-fil-A Welcomes Displaced Christian Congregation Sep 11, 2017