Nike, a billion-dollar worldwide corporation, was recently the center of a major controversy after featuring former 49ers quarterback Colin Kaepernick in a “Just Do It” campaign ad. Kaepernick is widely recognized for starting the NFL’s national anthem protests, where players took a knee to draw attention to racial injustice.
The advertisement featured a black-and-white photo of Kaepernick's face with the quote, “Believe in something. Even if it means sacrificing everything.” The quote appeared to reference his role with the “Take a Knee” protests.
As a part of the endorsement deal, Nike will also sell Kaepernick-inspired apparel and donate funds to Kaepernick's “Know Your Rights” campaign. The campaign "raises awareness on higher education,self-empowerment, and instruction to properly interact with law enforcement in various scenarios," according to the official website.
Many Nike fans did not respond well to the Kaepernick ad. Consumers started a massive boycott by filming themselves burning their Nike gear, reported CBS News.
Top conservative names, including Bill O’Reilly and Herman Cain, offered their thoughts on the Nike-Kaepernick deal. Cain insisted that Nike “deliberately infuriated half the country,” so the company should have expected these major repercussions.
Watch the FOX & Friends video below for more information regarding this controversy:
Nike has not responded to the backlash as of late Tuesday morning. If the company releases a statement, this article will be updated accordingly.
In other celebrity news, a “Good Morning America” co-host recently tied the knot and fans are going wild over her gorgeous, one-of-a-kind dress!