Budweiser is back again with another epic Super Bowl ad, but this time, it’s not about adorable puppies or talking frogs. The game is known for showcasing the best commercials.
The company chose to offer viewers something more heartfelt this year, instead of warm and fuzzy themes.
Ahead of the National Football League Championship this month, Budweiser released “A Clydesdale’s Journey,” a minute-long commercial that seeks to remind the American people where they have been, where they are, and what’s lies ahead as the country enters its third year of the COVID-19 pandemic.
Budweiser partnered up with Oscar-winning filmmaker Chloe Zhao in the production of the new ad.
The stirring advertisement features the brand’s signature marketing tandem: a Clydesdale and a dog. It will be a memorable commercial that people will never forget.
The video begins with the horse galloping across a plain, his canine companion watching from a distance. The horse hits a barbed wire fence post, causing it fall.
A veterinarian wraps the horse’s injured leg as worry fills the faces of its handler and dog pal. The yellow lab watches the Clydesdale as he rests in its stable.
The scene shifts to storm clouds, then crosses back to the horse at the stable, still struggling with getting up.
Eventually, rising embers from a campfire reignite hope—a moment set to the rousing tune of Gary Clark Jr.’s live version of the national anthem plucked on an electric guitar.
Finally, the Clydesdale takes a deep breath and gets up to its feet. The Clydesdale’s triumphant return is announced to the rest of the pack with a loud whine. The dog hears the bark and responds with a bark. He then jumps from the back of a pickup truck and joins his friend as he gallops across the field in full throttle.
Then, the ad’s central message flashes on the screen: “In the home of brave, down never means out.”
“As America’s beer, we wanted to come back to the Super Bowl with a message of strength and resilience,” Daniel Blake, Group VP of Marketing, Budweiser & Value at Anheuser-Busch, said in a news release.
The beermaker hopes the new ad will encourage optimism in viewers who have had to face different challenges due to the global pandemic.
“With this Super Bowl spot, our goal was to highlight the perseverance and determination of the country and depict that by coming together, we can grow and move forward stronger than before,” Blake said.
They company Zhao to direct the ad because of her “ability to capture true American character.”
“She captures the beauty in the everyday scenes, the scenes of Americana,” Blake explained.
“We all fall down in life and the journey to healing is often painful, long and solitary,” Zhao said in a statement, according to Reuters. “To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me.”
This isn’t the first time Budweiser has pulled at people’s heartstrings with a commercial featuring the animal duo. Their 2014 Super Bowl ad, titled “Puppy Love,” showed the dog—a puppy then—constantly sneaking away to meet with the horse.
The bond between the two is special and the Clydesdale joins forces with other horses to drive the puppy to its new home.
The following year, Budweiser’s Super Bowl commercial shows the dog returning to the farm after being gone for some time and is confronted by a wolf. A group led by a Clydesdale friend, breaks out of the barn to save their canine friend and runs to the farmhouse.
Budweiser posted a 60-second version on YouTube. It will also run a 30-second spot during Super Bowl 13.
Budweiser once again delivered a masterpiece. Check out the brand’s new Super Bowl commercial in the video below. Be sure to watch Super Bowl if you don’t want to miss any of the best commercials of all time they are going to spotlight.
https://www.youtube.com/watch?v=nPBxJ2yar-A
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