Blake Shelton Pokes Fun at Gwen Stefani’s Style on ‘The Voice’

Blake Shelton doesn’t get it. Country star and singer admitted to not understanding her wife Gwen Stefani‘s eccentric sense of style on the season 22 premiere of The Voice.

The 46-year-old crooner’s confusion was sparked when Stefani, 52, unveiled the gifts she designed for her new team on the Monday, September 19, episode. “Alright, here it is! Team Gwen 2022,” the “Rich Girl” singer said in a video via Instagram ahead of the premiere as she held up a black sweatshirt that featured white writing and yellow accents. “This is my gift to my team. As you know, I love designing merch. This one says, ‘Born to blossom,’ and it’s from a song that I wrote back in the day, ‘What Are You Waiting For.’”

The Voice coach added: “‘Born to blossom,’ basically, is really representative of being here on The Voice because these amazing singers are going to blossom right before our eyes on TV.”

While the hitmaker’s followers praised the look in the comments section, Shelton revealed during the show that he wasn’t too impressed.

“Gwen’s hoodie is proof to me that I don’t understand fashion because it looks like a hoodie that has tape down the sleeves with writing on the tape,” the Oklahoma native said. “And because Gwen Stefani is handing it to people, it automatically makes it cool.”


Gwen Stefani
Tyler Golden/NBC

To UseHowever, Stefani is a fashion guru.

For The Voice‘s return, the “Luxurious” artist nailed the Barbiecore trend in head-to-toe hot pink. Her look featured a mini dress with flowers, tights, and tall platform boots. The look was completed by a fuchsia lip, and her hair styled in a sleek bun. (Shelton, on the other hand, kept it cool with a denim button-up, a red plaid, blue jeans, and brown dress shoes.

Stefani’s makeup was brought to life by her cosmetics brand, GXVE Beauty. The Grammy winner wore her line’s Original Me Matte Lipstick in 80’s Me and the Line It Up Gel Eyeliner in Spiderwebs, which gave her a dramatic winged vibe.

The California native announced last month that she would be taking a break with her signature red pout.

Blake Shelton Hilariously Pokes Fun at Wife Gwen Stefani Fashion Choices The Voice Season Premiere 3

(L-R) Carson Daly and Camila Cabello, John Legend, Gwen Stefani and Blake Shelton.
Tyler Golden/NBC

Stefani opened up about her glam evolution in her digital cover story for LuisaViaRoma‘s fall/winter 2022 issue, published on August 29, sharing that she has “ventured out of her comfort zone of red lips.” Since emerging on the scene with rock group No Doubt in the late’90s, Stefani has been sporting a rosy pout, which popped with her platinum blonde tresses.

The songwriter is now trying soft shades like nude and baby pink. “I just want to look as good as I can at any age, like we all do, and share that quality makeup truly does make a big difference in how you feel … The magic is in the makeup,” she told the publication.

She added: “It’s just one of those things when you age, and your face constantly changes — you try new ways to look different and look the best you can. I would collaborate with amazing makeup artists and try new things I never thought I could, especially on The Voice, and it was fun to find different shades that worked.”