Anne Hathaway Is Shiseido’s New Brand Ambassador: Details

Anne Hathaway Announced as Shiseidos New Brand Ambassador Potential Has No Age

Anne Hathaway for Shiseido.

Anne Hathaway is the brand new face of Shiseido.

The 40-year-old actress was introduced as the posh skincare’s model ambassador on Wednesday, August 30. Alongside the thrilling announcement, Shiseido launched a marketing campaign in promotion of its Very important Perfection Cream starring Hathaway. Within the black and white clip, Hathaway might be seen strolling round an empty room whereas opening curtains and letting in daylight. She twirled across the drapes whereas sporting a white tank high tucked into darkish saggy denims. Her hair was parted down the facet and worn in free waves.

“Discovering your mild is just not at all times straightforward. It may be arduous to do not forget that even shadows can lead us to mild,” stated Hathaway in audio performed within the background of the video, “Generally the sunshine is hidden, ready to be discovered … Like our potential. It exists inside a brilliance that is aware of no limits.”

The video then transitioned to paint, displaying Hathaway with a beaming smile, flawless pores and skin, lengthy lashes and shiny lips. She tossed her hair round whereas gushing over the model’s moisturizer, “Age defying skincare backed by analysis on human potential … Potential has no age.”

Hathaway beforehand praised the label when she shared her skincare secrets and techniques with Vogue on Tuesday, August 29. “I actually love face sheets and eye patches … I had my Shiseido [eye mask] on simply earlier than this interview,” she defined. “You possibly can’t go mistaken with water.”

Hathaway’s new partnership couldn’t be extra well timed as followers have been obsessing over her youthful glow for months.

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In January, she made headlines after she shared a stunning makeup-free selfie whereas lounging in mattress, prompting reward from followers.

Followers beforehand gushed over her placing look in September 2022 when she wore an outfit just like her character, Andrea Sachs, within the 2006 movie The Satan Wears Prada. Whereas attending a Michael Kors present throughout New York Trend Week, she rocked a brown alligator pores and skin jacket, a black knit turtleneck, a miniskirt and black heels. For glam, her hair was twisted right into a half-up hairstyle, letting her bangs completely body her face. Equally, within the film she slayed a chocolate leather-based jacket, black sweater, denims, and the identical coiffure.

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On the occasion, she sat subsequent to Anna Wintour, who loosely impressed the blockbuster. Wintour, 73, for her half, wore her basic sun shades and a black and white patterned wrap gown.