Kendall Jenner is the brand new face of L’Oréal Paris.
The cosmetics label introduced the 27-year-old supermodel’s function with the corporate on Tuesday, July 18. “Right this moment’s scorching subject: @kendalljenner is becoming a member of the L’Oréal Paris Household as our new World Ambassador!” the model wrote by way of Instagram. “She is highly effective, profitable and gifted and we’re thrilled to welcome her into our household.”
Jenner, for her half, gushed over the information in a social media submit of her personal. “Ever since I used to be little, I can keep in mind L’Oréal being part of my life and routine, which makes this second further particular for me 🙂 I’m excited and honored to be becoming a member of @lorealparis household and to face together with so many inspiring ladies. I’m price it ❤️.”
Together with the announcement, L’Oreal unveiled a set of marketing campaign photos that confirmed Jenner rocking modern eyeliner, delicate eyeshadow and daring crimson lips. In a single snap, she posed along with her arms on her hips, carrying an outsized sweatshirt that learn, “I’m price it.”
She additionally slayed in a black halter gown with gold assertion earrings, a bodycon white gown, a feathered high and a scorching pink tracksuit through the photoshoot.
In a press launch unveiling Jenner’s gig, she shared a few of her favourite L’Oréal Paris merchandise together with the Unique Telescopic Mascara, Infallible Contemporary Put on Basis, and their latest product, the Infallible Matte Resistance liquid lipstick.
The liquid lipstick is available in 12 shades — starting from nude to crimson crimson — and retails for an inexpensive $14. It’s infused with hyaluronic acid and may last as long as 16 hours.
Forward of the large reveal, L’Oréal teased Jenner’s function in a video shared by way of Instagram on Saturday, July 15. Within the mysterious clip, Jenner’s voice might be heard within the background, saying, “I’m price it. And it feels so good.” Two days later, she opened up in one other clip about how followers may need thought it was “straightforward” for her to say she’s “price it,” however it “hasn’t at all times been.”
Followers instantly acknowledged her voice and shared their pleasure within the feedback part. One excitedly wrote, “KENDALLLLLLLL,” alongside a number of coronary heart emojis. One other exclaimed, “THE IT GIRL. THE NUMBER ONE MODEL. HIGHEST PAID. ICON. FASHIONISTA. MISS KENDALL JENNER.”
Jenner joined the checklist of stars together with Camila Cabello, Céline Dion, Elle Fanning, Eva Longoria and extra as an envoy.
