When Pharrell Williams unveiled his first assortment as Louis Vuitton’s creative director, succeeding Virgil Abloh, he exceeded expectations. Now, the musician is sustaining momentum along with his first marketing campaign for the style home, starring Rihanna.
The luxurious label launched a sequence of photographs and a video in promotion of its males’s spring/summer season 2024 assortment, which confirmed Rihanna, 35, modeling Williams’ Speedy. The producer’s new iteration of the beloved purse is available in energetic shades like yellow, inexperienced and purple. The model defined that the product “represents the union of two on a regular basis icons: a luxurious bag based in codes of actuality, embodied by an artist of common human enchantment, in keeping with the official press launch.
In a single picture, Rihanna could possibly be seen carrying the equipment — in numerous sizes — whereas rocking a button-up shirt lined in Williams’ reimagined Damier sample. The “Umbrella” songstress wore the piece open, displaying off her rising child bump. (The hitmaker is anticipating her second little one with boyfriend ASAP Rocky.) Within the marketing campaign movie, Rihanna strutted her stuff in a wide range of fur coats whereas holding the baggage and a cup of espresso.
Louis Vuitton defined that Rihanna was chosen as expertise as a result of she is “an emblem of human empowerment and the quintessential on a regular basis icon.”
Whereas Williams’ work falls within the menswear class, he beforehand instructed Vogue that his need is it to “make issues for people.”
Rihanna and Rocky, 34, have been among the many many stars that attended Williams’ first Louis Vuitton runway present on Tuesday, June 20. Different friends included Beyoncé, Jay-Z, Kim Kardashian, Zendaya and Kelly Rowland.
Of the capsule, Williams, 50, instructed Vogue in an interview printed on Tuesday, “It’s immersive.”
He continued: “It’s very impressed by the love and assist of the individuals right here that I’ve simply been blessed to have the ability to expertise over the previous 30 years … Within the integration of the neighborhood, the combination of the air and the combination of the scene: you realize, the place the present might be held, the place the gathering might be considered for the primary time … I imply, it truly is immersive. Additionally, I exploit that phrase range on a regular basis: it’s various, as a result of my world is various.”
Along with vibrant Speedy baggage, the gathering featured reinterpreted archive items and superstar fashions like Pusha T.
Williams’ new function was introduced in February. “I’m glad to welcome Pharrell again house, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new males’s inventive director,” Pietro Beccari, Louis Vuitton’s chairman and CEO, mentioned in a press release to CNN earlier this yr. “His inventive imaginative and prescient past trend will undoubtedly lead Louis Vuitton in direction of a brand new and really thrilling chapter.”
