Kylie JennerThe scientist! The reality star paid a visit to her Kylie Cosmetics lab and revealed to fans that she’s cooking up something new.
“In the lab creating new magic for you guys 💕 better than ever,” Jenner, 24, captioned a carousel of photos via Instagram on Wednesday, August 3. In the shots, the beauty mogul is seen rocking a white lab coat while inspecting and weighing a variety of colorful and shimmery products at the company’s test center in Milan, Italy.
Her big move with her sister was celebrated by her famous family members Khloé Kardashian writing in the comment section, “There’s my baby!” Momager Kris JennerCommented with several hand-clapping emoticons The official Kylie Cosmetics Instagram account wrote: “so exciting.”
The Life of KylieThe makeup label was founded by the former alumna in 2015. Later, she sold 51 percent to Coty Inc. in November 2019, for $600,000,000.
“The reason why I sold half my company was to have this big infrastructure to go global,” Jenner revealed in her Inside Kylie Cosmetics Part Three: Kylie 2.0Youtube video, which was published in July 2021.
The label was also rebranded, and relaunched as clean and vegan.
Expanding her empire wasn’t the only impetus for the makeover. According to the Kylie Skin founder, giving her makeup a 2.0 upgrade was “always” her end goal.
“I’ve learned so much, so much more than what I knew when I started Kylie Cosmetics,” Jenner said. “Being clean and vegan and cruelty-free and paraben-free, all these things are really important to me now. I was to just be really proud of everything that I release.”
She continued: “I want to be proud of the things that I make and the things that, you know, I’m selling to people. I just want everyone to feel good when they wear my makeup and see the love that we put into it.”
Kylie shared similar sentiments years before in her 2019 cover article with Harper’s Bazaar ArabiaShe shared it with her mother.
“I don’t really do it to make money or think that far into the future if this is going to be super successful. I just knew my talents and was passionate about makeup and lips and lipsticks,” Kylie said. “It’s been a real love of mine for as long as I can remember. It was something I didn’t know you could turn your passion into an actual business. I just followed my heart and went with how I felt.”
