The speak of TikTok! Mikayla Nogueira has made her mark on the world of magnificence — however not with out controversy.
Since launching her social media profession in October 2020 amid the COVID-19 pandemic, Nogueira has created a loyal group, amassing 14 million followers on TikTok and a pair of.5 million followers on Instagram. The mega influencer is understood for her make-up tutorials and sweetness product critiques.
For Nogueira, working in magnificence has at all times been a dream. She ran her personal hair, make-up and nail firm at age 15 and beforehand labored at Ulta Magnificence. The social media star wore purple and gold-themed make-up when she interviewed for her place on the retailer.
“I simply needed to point out off my ability,” she advised Attract in an October 2022 interview. “I cried within the interview to my new supervisor. She’s like, ‘Why are you crying?’ I used to be like, ‘You’re the primary particular person to offer me a freaking probability!’”
Nogueira’s authenticity is what her followers love most. Along with her many get-ready-with-me movies, the make-up guru has been candid about her private struggles.
In a January 2023 TikTok video, she opened up about her battle with physique dysmorphia and the way it impacted her means to discover a wedding ceremony costume. (She introduced her engagement to boyfriend Cody in 2021.)
“There’s completely a cause why I’ve put this off,” she mentioned within the clip. “I’m not wanting ahead to at the present time. I haven’t been, and that’s a bizarre factor to say. I really feel like, rising up, little women, they sit up for a day like this, however I really feel it’s completely different when you might have physique dysmorphia and an consuming dysfunction, and also you’re actually insecure.” (Regardless of her apprehension, Nogueira went costume purchasing and shared moments from the becoming on-line.)
Nogueira’s honesty moved her followers, with many praising her vulnerability. Nevertheless, the TikToker discovered herself in sizzling water along with her group simply weeks later after they accused her of sharing a “deceptive” assessment of L’Oréal’s Telescopic Carry mascara.
In a video shared through the social media platform, the Massachusetts native raved over the mascara for giving her a dramatic elevate. “This actually simply modified my life,” she started within the video, which confirmed her rocking the mascara on one eye and never the opposite. As she identified the numerous distinction, Nogueira added, “This seems like a false lash.”
Within the feedback, a few of her followers prompt that she was utilizing false lashes, particularly, Ardell Demi Wispies. (The fake extensions are identified for giving clients a refined however noticeable lash increase.)
“Are you lashlighting us rn,” wrote one TikTok person. A second requested “How did you immediately get so many further lashes on the finish??” Different feedback learn, “She forgot to tag Ardell” and “I like my Ardell Wispies too!!”
Nogueira additionally caught warmth for not disclosing that she has a contract with L’Oréal. “Is that this an advert? I don’t see the disclosure, solely a tiny ‘L’Oréal companion’ label on the very starting.” One other TikToker wrote: “Why aren’t influencers trustworthy anymore? Like when did this occur?? We used to have the ability to belief critiques and now we are able to’t belief a single one.”
The influencer went silent for days, and when she returned to the platform in February 2023, she poked enjoyable on the backlash.
“I’m positive everyone knows why we’ve gathered right here right this moment,” she mentioned in her first video again, introducing a love-themed magnificence routine. “It’s the month of affection bitches and anybody who is aware of me, is aware of I’m not f—king round on Valentine’s Day.”
Followers have been left outraged. “I NEED ANSWERS ON THE MASCARA,” considered one of her followers wrote. A second commented, “I like your movies however come on, it is best to [talk] concerning the lashes,” whereas a 3rd quipped: “NO WAY SHE’S JUST IGNORING IT.”
Preserve scrolling to study extra about Nogueira amid the “lashlighting” debacle.
