A worldwide company has followed in Target's footsteps and clearly let its customers know where it stands on God's plan for families.
According to the American Family Association (AFA), the Hilton Worldwide hotel chain has decided to publicly celebrate same-sex relationships as healthy and normal and as a human right.
It began with a full page advertisement in the June 2016 issue of the widely distributed Travel and Leisure magazine. The ad shows two men cuddling with each other in one of their hotel beds.
Hilton's message continued on their Facebook page with an ad promoting a livestream about a gay employee Hilton let "be [his] true self without judgement or barriers." Later, they posted an ad announcing that they were a proud sponsor of a New York City gay pride parade. Both advertisements featured the Hilton logo accompanied with rainbow-colored lines.
The AFA gained attention earlier this year with it's "Boycott Target Pledge," which is nearing 1.4 million signatures. With a new campaign, the AFA is now calling on Hilton Worldwide to pull its same-sex ads and use ones that promote "a family friend atmosphere."
The AFA writes, "If Hilton had advertised two men playing tennis, cards, or having lunch, that would have been reasonable. However, Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive."
What do you think of this?