What Secret Tactic is Donald Trump Using to Help Win the Election?

While many mainstream political observers don't think Donald Trump has a chance, he continues to grow in the polls.  Part of this is that he appeals to many people with his brashness and honesty and willingness to take on the political establishment.

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Another part of his appeal is more subtle.  In an average election year, half of all Americans who are eligible to vote simply don't show up -- they stay at home and don't vote.  When Barack Obama won in 2008, part of his key strategy was to energize new voters -- just to get a few extra percent of people who ordinarily wouldn't vote to show up at the polls.  It worked, and Obama became president.

A similar phenomenon may be starting to happen with "the Donald."  Trump is energizing people who may not ordinarily participate in the political process.  1/3 of Americans now identify as "independent" -- and many of the people who identify as Republican don't vote.  If Trump can be successful in bringing many of those disaffected people into the political process -- and there are signs that it may be beginning to happen -- he could do surprisingly well in the election.

Of course, other great candidates could do the same.  If evangelical Christians, who make up 1/3 of Republican voters, turned out for any of the candidates that appeal to them, this could significantly sway the election.

One thing is sure -- there will be lots of swings and changes over the next few months.  Stay tuned!

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