Despite a year-old boycott and falling sales, Target has found another way to ensure that Christians and conservatives will spend their hard-earned money elsewhere.
Target CEO Brian Cornell admitted recently that he was surprised by his company’s announcement last year of their new transgender bathroom and fitting room policy believes it should have been flaunted because it led to so much backlash from shoppers, according to the Wall Street Journal.
But in spite of all that, the company has not backed off on their front-and-center adult and youth #takepride clothing and accessories displays at their stores as part of Target’s annual June Pride Month.
The pride merchandise they sell includes kid’s T-shirts that say “I Love My Moms” and “I Love My Dads,” an abundance of rainbow-colored wear, and LGBT symbols adorning numerous items.
Robbie Couch of Upworthy posted social media photos taken by Target customers and employees, revealing that the Target Pride Month sections are on full display this year.
Target’s decision to forge on ahead is garnering a lot of support from pro-LGBT individuals, such as Julian Ortega, who wrote on Twitter: “Dear @Target. Thanks for always being brave enough to stand at the side of hundreds of voices who can't speak out against hate. #TakePride.”
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