Target is doing all it can to diminish the backlash that continues to grow in the face of their damaging new open bathroom policy. As their stock continues to plummet and the petition against them grows, Target CEO Brian Cornell and other top officials continue to pretend that their troubles are unrelated to their actions.
“To date we have not seen a material or measurable impact on our business,” Cornell said. “Just a handful of stores across the country have seen some activity and have been impacted.”
Despite the claim, Target stock has dropped almost 20% since they embraced their anti-women and children policy. According to the Christian Post, Target claims that their woes started before they unveiled their bathroom policy.
As for Target’s self-assessment and detachment from reality, Franklin Graham had something to say. “Really? He must be in denial. Wake up corporate America and stockholders,” Graham said about Cornell’s statements. “American families clearly do not want this. Over 1.2 million people have signed the online petition to boycott Target stores. This is sending a strong message, and I hope that millions more will sign it.”
Target is playing a dangerous game, not only in policy but in business. It is unclear how long shareholders will tolerate the CEO toying with their investment just so he can make a political statement. The one thing that is clear is that Cornell is unwilling to protect the safety and privacy of their largest customer demographic and that has already cost them customers whom have vowed to never return.