Animal Concerts is creating new experiences for concerts online, and in the metaverse. Since its token launch on the March 29, ANML has been featured as number one on CoinMarketCap’s list of Trending Cryptocurrencies and in the top three biggest gainers, positioning the ANML token as one of the most popular cryptocurrencies in the world.
He is well-known for his work with musicians such as Alicia Keys, Future, Busta Rhymes, Diplo, Meek MillAnd GunnaAnimal Concerts supports established and emerging artists as they embark on their journey into NFTs, and other crypto-related endeavors. These superstars are then brought to Web3 in order to perform for a worldwide audience. Animal Concerts continues its acquisition of intellectual property that will be used to build a growing library. It includes Keys’ upcoming rare and exclusive NFT drop and the internet’s most famous French bulldog, Izzy the Frenchie.
“We’re democratizing concerts,” says Colin Fitzpatrick, the company’s CEO and long-time marketing, sales and tech consultant for brands, such as Dell, Salesforce, HubSpot and Oracle. “You no longer have to be the lucky person that gets to see your favorite band if they come to your local city. Animal Concerts lets artists come to your city. We can create an immersive and personal experience for everyone by filming these artists in 3D using a headset such as an Oculus Quest. This is a game changer for many.”
On March 29, Animal Concerts hosted a token generation event (TGE), which successfully launched their native “Animal” token. It will establish Web3 value, just like other project tokens. Then it can be used to access behind-the scenes content, advance ticket sales and future NFT drops. The Animal token launched several top exchanges simultaneously: Bitmart and Huobi, Gate.io, Uniswap, and Gate.io.
The launch was followed by the exclusive April 1 release of a new song by The Avila Brothers Music Group/BMG. The track, titled “A Hard Working Man,” featured hip-hop legendSnoop DoggCountry music icon Billy Ray CyrusAnimal Concerts executive producers backed the production of. The Avila BrothersThe masters of the song are responsible for many hit singles and albums. UsherTo Janet Jackson, Gwen Stefani… and many other things.
Snoop and Cyrus’ new track is a humble, yet prideful ode to gritty American industrialism and worker solidarity, with a nod to America’s rapidly evolving technological and economic landscape.
The Grammy Award-winning Avila Brother’s team collaborated with Bernard Alexander to produce the song. Alexander was a pioneer in the rap industry, and a major entrepreneur visionary and strategist in the early days Web3. Alexander teamed up with the Brothers — who wrote the track prior to the COVID-19 pandemic — and brought it to Snoop and Cyrus, who created what is sure to be a pop music juggernaut.
“Instead of going to a record company and selling it in the traditional manner, Bernard partnered with us,” the Dublin-born Fitzpatrick explains. Animal Concerts — as much a Web3 metaverse platform as it is a global entertainment company — now owns perpetual rights to the song. This is meaningful on the heels of COVID-19, as it shut down touring for many acts, resulting in the loss of crucial revenue streams for musicians — especially as paltry streaming-service revenues continue to trickle.
Animal Concerts isn’t the only player in the virtual concert-making game. Both Ariana GrandeAnd Travis Scott performed within Fortnite’s open world video game metaverse, generating tens of millions of dollars each. Snoop recently teamed up again with Gala Games where his NFT music drop generated around $40 million. A-list musicians and other performers are starting to see a potential revolution in the long-struggling music industry. Animal Concerts is here to help.
“Even though we’re Animal Concerts, we’re really Animal Entertainment,” Fitzpatrick, a former DJ and event promoter, explains. “Whether it’s music, movies or comedy, that’s where we want to be. We want to be metaverse agnostic. We are not only creating our own metaverse, but we also plan to be present in all existing virtual worlds. We are also partnering with all of the new and exciting metaverses. Who knows which space will be the premiere? Whether that’s Decentraland or The Sandbox. Of course, Mark Zuckerberg, who recently changed Facebook’s parent company name to Meta, is staking the future foundations of his multi-billion-dollar company on the metaverse.”
The native Animal token, an ERC-20 token, is currently built on Ethereum and connected to Binance (Polygon) and Binance (Binance). Plans are to connect to more chains in future. It can be used to purchase NFTs and tickets, and interact with friends, fans, and artists. It can also be used for voting to allow fans to participate in the concert process. Fitzpatrick views this as a natural evolution of the ticket stubs that you keep in a box from past concerts. These digital tickets are NFTs and are stored in your Animal wallet on the blockchain — public for those to see — enabling you to connect shared experiences.
“Kids today are more excited about showing off the sneakers on their metaverse avatar than the Nikes their dad bought them last week — they have a very acute value for digital assets,” Fitzpatrick adds.
Animal Concerts also hopes to address the Web3 world’s greatest problem: customer acquisition. It is rare to see your favorite musician for the first time. This is a call to action. It should also be noted that virtual venues don’t need to obey the laws of physics or adhere to any maximum occupancy mandates or public safety concerns, although this remains crucial in real life.
Grande’s Rift Tour performance in Fortnite — which saw her mingling with fantasy llama creatures and climbing a floating stairway to heaven made of light — commanded over 78 million global in-game audience members. The in-game digital assets she sold to Grande brought in approximately $50 million. This is raising serious eyebrows within the music industry. This is possible because of animal concerts. There are endless opportunities for branded sponsorship, in-game (show) purchases, and unique ad space.
“How many people can you fit in a stadium?” Fitzpatrick asks rhetorically. “50 to 80,000? How many people are there in the metaverse you can fit? Millions.”
Three top-tier exchanges offer the Animal Concerts token: Huobi Gate.io Bitmart. ANML can also be found on many other CEX and DEX. For step-by-step instructions about how to become a holder of ANML tokens, please refer to their buying guide.
