Starbucks is oft criticized for its high-priced coffee and liberal stances on social issues, but it has certainly been a frontrunner in the American froo-froo coffee industry. But now, amidst sagging revenues, it’s shutting down a major part of its business.
According to Business Insider, less money is coming in this year than last. A troubled retail and restaurant industry in 2017 is being blamed, but they probably haven’t helped their business much by turning off conservative patrons.
In July, Starbucks announced they were closing all of their 370 Teavana locations. The tea shops, which were primarily located in malls, had been “underperforming” by Starbuck’s standards.
Now it’s Starbucks’ online store that’s getting the axe, according to Refinery 29. It’s got a closing date of October 1.
Spokeswoman Maggie Jantzen passed the decision off as simply "amplifying Starbucks as a must-visit destination." There’s a silver lining for fans of their merchandise, though. Expect some massive clearance deals with merchandise up to 50% off.
What do you think of this? Not long ago, a crowd of conservatives descended upon a Starbucks after its staff mocked a Trump supporter. The staff was not ready for what happened next.