McDonald’s Launching New Dollar Menu, Other Fast Food Eateries Jumping Onboard

consumer
January 03, 2018Jan 03, 2018

Do you like cheap eats? McDonald’s is helping lead a trend of bringing back menu options that you can purchase with mere pocket change.

To stay ahead in the highly competitive fast-food battlefield, McDonald’s is dropping the overall price of items on its menu by 15% in hopes of boosting sales by 2%. In other words, they want to toss more inexpensive options in your mouth in hopes that you’ll swerve into its parking lot when your tummy is feeling the grumblies rather than angling toward Wendy’s or Burger King instead.

McDonald’s was top dog in the drive-through market in the U.S. in 2017, beating out Starbucks, Subway, Wendy’s, Burger King, Taco Bell, Dunkin’ Donuts, Chick-fil-A, Panera Bread, and Sonic — in that order — according to Business Insider. And they’d like to stay at the head of the food chain, which is why they’re bringing back their dollar offerings with a new $1, $2, and $3 menu board.

According to Business Insider, the new menu offers the following:

$1: Sausage burrito, McChicken, cheeseburger, or Any Size Soft Drink

$2: Sausage McGriddles, 2-piece buttermilk crispy tenders, Bacon McDouble, or small McCafe

$3: Sausage McMuffin with egg, classic chicken sandwich, triple cheeseburger, or Happy Meal

Their original Dollar Menu was taken away in 2013. This new one officially launches on Thursday but has already appeared at some locations.

Other fast-food restaurants are jumping aboard the cheap-eats train as well, hurtling toward the trepidatious trestle of lowering prices to draw more hungry mouths in order to compete against the eateries next door that are doing exactly the same thing. Here’s what other drive-throughs are trying:

Subway: The sandwich shop franchise is bringing back its $5 footlong deal by offering five subs for $4.99 each. The decision has upset franchisees, who sent the corporate office a letter warning them that forcing them to sell food that cheap will bankrupt their shops, according to The Mercury News.

Taco Bell: The Mexican-American eatery has just announced its adding Nacho Fries in January to the round of 20 new items it’s adding to its Experience the Power of the Dollar menu, according to NBC Washington.

Del Taco: Taco Bell’s smaller competitor is offering more items now on its Buck and Under Menu, including a mini cheddar quesadilla for 69 cents, according to a company press release published by QSR Magazine.

Jack in the Box: The burger chain that famously offers cheap, greasy tacos is giving customers more food for less with its $1 to $5 options on its Value Jack’s Way menu, CNN Money reports.

Jack in the Box executive brand president Frances Allen likened the new scramble for value menus to a war. And in warfare, it’s impossible for everyone to win.

What do you think about this? In other news, a famous Christian couple is asking for prayer after their children were hospitalized with dangerous illnesses.

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