A Texas mattress tore ignited the ire of the internet when a commercial it posted on Facebook went viral today. The ad for Miracle Mattress in San Antonio, Texas shows the store's owner promoting a "Twin Towers Sale" on September 11th. To top it off, two of the employees in the ad "jokingly" fall into two towers of mattresses, knocking them to the ground, while the store owner gasps dramatically and intones, "We will never forget."
The owner of the Houston-based chain, who appears to be the father of the San Antonio location's owner, said he was unaware of the commercial until today but posted a statement on Facebook apologizing, saying he was "disgusted" by the "tasteless" ad, and promising his business would make amends.
The San Antonio store owner, who appeared in the ad, went on local television to tearfully apologize for the ad and insisted she meant no offense. She said the store was closed for the day because of death threats her staff had received. However, she insisted the sale would still happen on September 11th, but just under a different name.
Just now, though, according to News 4 San Antonio, the owner of the chain made it clear he didn't think his daughter's apology went far enough. He released a new statement saying the store would be closed indefinitely, especially of the 9/11 weekend, in order "to avoid any further distractions from a day of recognition and remembrance for the victims and their families."
He also added, "Miracle Mattress will deliver a public statement next week highlighting accountability actions taken within the company. We will also describe our plans to offer support for the 9/11 Memorial and victims funds. There is very little we can do to take away the hurt we have caused, but we can begin with silence through the Anniversary and then do our best to follow up with actions that reflect the seriousness of our mistake."
Do you think he's making the right move now?