Keurig Backtracks After Sean Hannity Fans’ Boycott of Company Goes Viral

consumer
November 13, 2017Nov 13, 2017

In the wake of the sexual abuse allegation lobbed at Republican Senate candidate Roy Moore, who is running for U.S. Attorney General Jeff Sessions’ seat in Alabama, conservative commentator Sean Hannity interviewed the embattled Moore on Thursday.

During the interview, Hannity gave Moore some benefit of the doubt amidst the fresh accusations, but some people felt he was too soft off Moore in his questioning, according to BuzzFeed News.

Responding to a complaint from Angela Carusone, president of the liberal Media Matters for America, the coffee maker company Keurig replied on Twitter, “Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and Fox News to stop our ad from airing during the Sean Hannity Show.”

https://twitter.com/GoAngelo/status/929056249974534145

Once Hannity’s fans caught wind of Keurig’s boycott of the show, they launched a boycott effort of their own against Keurig. Videos of Hannity supporters smashing their Keurig coffee makers in protest went viral. Keurig machines got crushed by hammers, dropped off balconies, and beaten into pieces by baseball bats, bricks, and golf clubs as #BoycottKeurig started trending.

https://twitter.com/CollinRugg/status/929777702537543681

https://twitter.com/montgomerychamp/status/929828306043719682

Other Keurig owners simply threw their machines into the trash and let everyone know on social media. Apparently, their boycott made an impact, because Keurig CEO Bob Gamgort released a memo on Monday.

https://twitter.com/ErikWemple/status/930102299858489345

Gamgort made it clear that letting the public know they’d pulled their advertising from Hannity’s show via a public Twitter announcement was “highly unusual” and “done outside of company protocols.” He also acknowledged that Keurig’s reputation had been “put at risk” by the announcement.

The Keurig CEO did not, however, say he’d begin advertising with Hannity again. He did call the decision to stop advertising simply a “pause” while the company decides what to do next. Not everyone on either side of the political aisle was satisfied with Gamgort’s words.

https://twitter.com/wendyla/status/930107246243020800

https://twitter.com/twpolk/status/930104441432432641

https://twitter.com/Tom_Nikl/status/930108347658903552

https://twitter.com/Sunshine2078/status/930134103847993345

What do you think about this? In other news, a 49ers player is asking for prayer after he and his wife received devastating news.

Listen to Hannity’s interview with Moore in the video below (Parental warning: Not intended for children).

Next: NFL Player and His Wife Share Devastating News About Unborn Son, Ask Fans for PrayerNov 13, 2017