Target announced today that it was lowering its expectations for the second half of the year when it comes to sales and profits. This was after sales from April through June this year fell 7% from the same period last year, according to CNN Money. What's the key factor in the decline? Fewer customers, according to U.S. News & World Report.
Does that mean the boycott of Target is working?
The mainstream media appears to be mum on that. Numerous news outlets make no mention of that fact that many conservatives and other common sense individuals have been boycotting the retail chain since April after the company announced it was opening up all of its restrooms and locker rooms to customers based off their "gender identity" rather than their biological sex.
But according to OneNewsNow, financial expert Dan Celia of Financial Issues Stewardship Ministries, says that to say "the boycott had little impact on their numbers is naïve at best."
While lackluster grocery sales, competition from Amazon, and a loss of the "coolness" factor of their clothing amidst Millennials have been cited as reasons for the decline, according to Time Money, Celia believes there's little doubt Target shot itself in the foot by opening up their restrooms and locker rooms and making a big deal out of it as a "social justice" move.
Celia explains, "Back in the middle of April, we saw Target share price at $84 a share, only to drop to $66 a share by the middle of May — all of this in the middle of a boycott of Target by shoppers with a petition with [almost] 1.4 million signatures from shoppers committing not to shop at Target stores. This is because Target made a conscious marketing decision to appeal to 0.003% of the population at the risk of alienating 99.9% of the population."
What do you think of this?