News broke on Tuesday that Fox Broadcasting Company was sued for $30 million. A lawsuit was filed by Muhammad Ali Enterprises against Fox on October 10th.
The lawsuit is in relation to a Super Bowl commercial that aired earlier this year. According to CNN Money, Fox did not receive permission to use Ali’s image and identity in the 3-minute commercial.
Additionally, the company committed to continuing the legendary boxer’s legacy, stated that the commercial may have reached over 111 million viewers and Fox could have potentially sold it to other advertisers for at least $30 million.
The attorney who filed the lawsuit released the following statement: "Fox obtained great value by using Muhammad Ali to promote itself. It should pay for what it took."
According to ESPN, Muhammad Ali Enterprises owns all rights including trademark and publicity on behalf of Ali. Fox violated these rights by usage of the promotional advertisement.
The commercial was reportedly meant to act as a tribute to the boxing legend, showing infamous clips of Ali before his death. However, the lawsuit argues that the video seems as it was presented to "define greatness and ultimately compare the NFL legends to Ali and thus to define them and the Super Bowl as 'greatness' too."
After Ali’s segment, the commercial displays several football legends including John Elway, Troy Aikman, and Peyton Manning, demonstrating their “greatness.”
ESPN also reported that it “falsely implies” Muhammad Ali Enterprises endorsed Fox News, which they did not.
Watch the commercial, the subject of this recent lawsuit, below.
As of early Tuesday afternoon, Fox has not responded to the lawsuit.
What do you think about this? Share your thoughts in our Facebook comments. In other sports-related news, NFL’s Roger Goodell shocked the sports world with this bombshell announcement.