It’s hard to say the word “Doritos” without your mind conjuring an image of golden-orange triangular goodness, a crunch engineered to perfection, and a cheesy flavor that has you grabbing for just one more chip. Just one more chip. Just one more chip.
But a new product line that a top executive suggested that Doritos’ parent company will develop to better cater to their female consumers is drawing feminist ire. It’s already been dubbed “Lady Doritos” and criticized far and wide.
According to the Washington Post, PepsiCo CEO Indra Nooyi was talking on a podcast when she said, “As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor.”
She said she believes that “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public.”
Her solution? The future creation of a chip for women that will be “low-crunch” but still have “the full taste profile — not have so much of the flavor stick on the fingers. And how can you put it in a purse? Because women love to carry a snack in their purse.”
Washington Post writer Maura Judkis wrote a sardonic perspective piece on Monday in response, strongly suggesting that Nooyi is insinuating that all women are lady-like airheads.
“What do I not like about chips?” Judkis wrote sarcastically. “Well, it’s awfully hard to find a man willing to marry me when I make all of these grotesque crunching noises. Goodness, gracious: the horrible, unnatural, unladylike sounds of mastication — a man should never have to endure those noises coming from a female human. I’m sure they can hardly bear it.
In a slightly more serious piece published a couple hours, Washington Post opinion writer Molly Roberts commented that Nooyi “didn’t officially announce the launch of anything. But she said enough to enrage the same women her company seeks to satiate.”
Roberts accused Nooyi of perpetuating “sexist stereotypes” with her “blunder” that was already creating a “PR cataclysm.” Amidst Monday’s “Lady Doritos” outrage, conservative commentator Matt Walsh struggled to understand the significance of it.
On Tuesday, though, PepsiCo announced that they are not making "Lady Doritos" or any variation of it, according to the Associated Press. The company insisted that Nooyi's comments were misunderstood.
In a statement released after Monday's backlash, they said, “We already have Doritos for women — they’re called Doritos.”
What do you think of all of this? In other news, nail salon footage captured two sisters giving an attacking 25-year-old man the beatdown of his life.