Chip and Joanna Gaines, stars of the hit show “Fixer Upper,” are facing social media backlash after they recently made a big announcement. The couple just revealed they plan to launch their new lifestyle and home goods brand through a partnership with the major retailer Target.
The line, Hearth and Hand, is set to be available at Target stores on November 5th. However, not all fans are excited to hear about this new collaboration.
People on social media are calling out the HGTV couple for choosing to partner with the store. The couple is well-known for their conservative Christian views, while Target has taken a major liberal stance on their store policies.
After Target announced last year that transgender people were allowed to use the fitting rooms and bathrooms that best align with their gender identity, many Christians began to boycott the store. Some of those who have taken to social media have said they are disappointed in their choice to work with Target, some even questioning their moral compass.
On Tuesday, Chip expressed his and Joanna's excitement to start this next step chapter in their business. “Despite our initial insecurities about partnering with a large retailer, Target has exceeded our expectations every step of the way. With our friends, our family and with the people we do business with, we are serious about continually finding common ground. We are thankful to get to work side by side with the people at Target,” he wrote in a blog post.
While some people may be upset about their decision, some fans can’t wait until their line hits the shelves. One social media user even pointed out that partnering with Target is what Christianity is all about.
What do you think? Do you support their partnership with Target? Let us know your thoughts on our Facebook page! Also, be sure and read our recent story about fans mourning the loss of a co-host from "The View."