Chick-fil-A Further Invades A.M. Fast Food Market With New Breakfast Item

consumer
August 15, 2017Aug 15, 2017

Chick-fil-A continues to gain popularity as it expands across America, topping customer surveys and drawing crowds everywhere it opens a new location. It’s friendly customer service, Southern Baptist values, and delicious chicken offerings have made it beloved enough to gain a footing in all but four U.S. states.

Now it’s working to get a firmer foothold in the growing fast food breakfast market as it eliminates one old item in favor of a new one. And just reading about it might make your mouth water.

Chick-fil-A is now releasing the Hash Brown Scramble for customers nationwide who enjoy eating breakfast in a bowl, according to a company press release. It mixes crispy hash browns with eggs and a cheesy blend. And for the protein, they’re offering customers either sausage or their oh-so-popular chicken nuggets. Top it off with some of their jalapeno-based salsa, and it sounds like happiness in a bowl to us.

Amanda Norris, who makes us all jealous with her title of “senior director of menu development,” explained, “At Chick-fil-A, we understand the importance of breakfast and want to provide a wide range of options to our guests who are looking for a fast and delicious breakfast. We’ve definitely seen an increase in popularity for breakfast bowls, and the Hash Brown Scramble combines two fan favorites — our chicken nuggets and hash browns. It is a great fit for those seeking a delicious and hearty breakfast that is also packed with protein.”

While some might question how healthy something that crispy and cheesy can be, it’ll certainly draw a crowd of Chick-fil-A fans and may bring in some new customers, too.

So what breakfast item are they getting rid of? Their breakfast burrito. But fear not. For those of us who want to eat breakfast one-handed while weaving through traffic on the turnpike — not recommended — fear not. The $3.49 Hash Brown Scramble can also be served wrapped in a snug tortilla.

Does Chick-fil-A serve breakfast all day in case you have a hankerin’ to try the new scramble right now? Sadly, no. Depending on the location, their breakfast hours are generally between 6:30 a.m. and 10:30 a.m.

Does this sound good enough to try? In other fast food news, did you know that Costco is modeling their new food court burger after a very popular chain?

Next: Costco Starting to Serve Burgers, And They’re Copying Famous Burger ChainJul 06, 2017