America's Top Burger Joint is No Longer In-N-Out

consumer
May 20, 2017

For the past two years, In-N-Out has been the country's favorite burger joint. According to The Harris Poll's annual EquiTrend Study, Five Guys Burgers and Fries is now America's most popular fast-food burger restaurant. 

In-N-Out only dropped to #2 for "best burger."

The study asks consumers to rate the burger joints by the quality of the food, familiarity with the restaurant, and how likely they are to consider purchasing the food. 

“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement.

“This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”

The first Five Guys opened in Arlington, Virginia in 1986.

Five Guys is known for fresh grilled burgers (in plain sight for the customers to see), unlimited free toppings, peanuts to eat while waiting for your food, and fresh thick-cut potato fries. 

In 2003, Five Guys expanded beyond the Virginia area and moved across the country.

The growing chain has increased America's love and appreciation for their food. 

According to The Harris Poll, only 48% of participants were familiar with Five Guys in 2013. The percentage has raised to 68% today among respondents, and 81% amidst Generation Z and millennials. 

The 2017 Harris Poll Equitrend shows the following order for "Best Burger Restaurant Brand of the Year."

  • #1 Five Guys Burgers and Fries
  • #2 In-N-Out Burger
  • #3 Shake Shack
  • #4 Wendy's
  • #5 Culver's
  • #6 Whataburger
  • #7 McDonald's
  • #8 SONIC America's Drive-In
  • #9 Smashburger
  • #10 Steak 'n Shake

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